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How to choose a Mystery Shopping Company


JKS are a leading UK based mystery shopping and training company.   They have been providing high quality, mystery shopping and customer satisfaction research services for over 10 years.

There are many mystery shopping companies based in the UK, and it is often difficult to decide who to work with.
At JKS we feel that the following are all essential things to ask when researching mystery shopping companies.

1.  How long has your mystery shopping company been trading for?

Here at JKS we have been trading for over 10 years and have therefore a wealth of experience in this field. 

2.  Which market sectors does your mystery shopping company work in?

Ideally you should be choosing a mystery shopping company that has some experience of the sector you are operating in.  JKS has experience across public, private and voluntary sectors, including, retail, leisure and tourism, housing, local authorities, finance, automotive, health service and charitable.

3. Are your mystery shopping companies able to provide testimonials and case studies of the work you have conducted?

JKS are able to provide testimonials from a variety of clients across all market sectors, they are always happy to provide references.  You can see some of the testimonials on the home page of this site.

4. How many mystery shoppers do you have and are they trained?

JKS has over 12,000 mystery shoppers from all demographics throughout the UK and Ireland.  JKS are the only UK mystery shopping company to have set up a mystery shopping training school.  We take the issue of using trained and experienced mystery shoppers very seriously.  All of our shoppers have to complete an application which is individually checked to see if they are suitable.  Unlike other mystery shopping companies we do not automatically enter them into a database.  We give our shoppers a score every time they complete an assignment and make sure we give shoppers feedback.   Many mystery shopping companies will give their shoppers a short online test to assess their suitability; JKS go a step further and offer training courses for their shoppers, where they are given the opportunity to develop their  mystery shopping skills and complete a live mystery shop, and gain valuable feedback from industry specialists.

 

 

 

5.  What type of reporting does your mystery shopping company provide?

Many mystery shopping companies claim to offer an online reporting system.  However this is not always the case.  There is a huge difference between those mystery shopping companies who offer you the chance to view the results on line via their website after all the surveys have been completed and those who can give you instant access to the results 24/7. 
JKS offer true live online reporting on systems such as Prophet and Sassie, which are the best in the business.  JKS has a fast, easy to use and flexible mystery shopping reporting system. With a suite of over 20 interactive reports that have been carefully selected to meet the most common client needs.  You can access the individual surveys as they happen, and have email triggers sent to you if a report scores high or low, allowing you to keep your finger on the pulse on your business.

6. Does your mystery shopping companies offer expert advice and recommendations based on the mystery shopping results?

JKS work with a range of consultants, and offer you expert advice based on your results.  Unlike some other mystery shopping companies we can give you constructive and meaningful feedback.  Our consultants are currently working in the Housing, Finance, Tourism and Housing Sectors, they have many years of experience and add another dimension to our services that many other mystery shopping companies do not have.

7. Does your mystery shopping company offer staff training?

In addition to our mystery shopping services JKS are an interactive training consultancy specialising in inspirational, creative and innovative training solutions. 
JKS offer a wide range of training opportunities. For housing associations we train staff in how to develop a mystery shopping project, and also train residents in how to be mystery shoppers.  Our automotive consultant can offer training to staff in every aspect of your customer and sales service.  JKS are the only mystery shopping company to use innovative training techniques using actors.  Based on the evidence from your surveys we deliver role play and forum theatre training which gives a high impact edge to your training sessions.