Automotive Mystery Shopping

JKS offer services for car dealerships and the automotive sector, helping to deliver service excellence at every opportunity in the most cost effective way.

Our mystery shopping programmes will look at key customer contacts or ‘moments of truth’ that influences whether your customers will use your services, return and recommend to others.

Our clients include:

• Manufacturers
• Franchised and independent dealerships
• Car hire companies
• Tyre and accessory companies
• Road assistance
• Car insurance providers.

We can even mystery shop your competitors! 

Understanding the brand is the first challenge but the real challenge is enabling all of your sales and after sales teams to translate the brand values into an excellent customer experience for each customer contact. JKS understands these challenges and will be working with manufacturers and dealers to help make the challenge of excellent customer service become a day to day reality. 

Whether you are a newly opened car hire company or an established chain of car dealerships we can help you devise a suitable mystery shopping campaign. 

 

• We will first of all meet with you to discuss your exact requirements and find out exactly what you wish to monitor.

• We will then devise a suitable questionnaire for your organisation.  Each questionnaire is bespoke so you can be guaranteed to have something that is totally appropriate to your needs. Scoring and weighting will be added so you can focus on what is important to you. 

• A schedule of visits will be agreed and could be weekly, monthly or quarterly.  We will prepare everything for you including shoppers briefs and agree a shopper spend if appropriate

• Reports willl be available to you using our 24/7 online reporting system, providing you with a comprehensive suite of reports.

We can also make mystery telephone calls, video surveys and access your website to make enquiries.