How Our Secret Shopper Agency Benefits A Range Of Market Sectors
Although secret shopping is often associated with the retail sector, it’s a powerful tool for all kinds of organisations.
JKS Mystery Shopping & Training work with a wide range of businesses across the UK who need this type of service. We have a dedicated team who can anonymously assess the quality of your service and operations, with our agency covering a wide range of market sectors including:
Care homes.
Placing a loved one into care is never an easy decision. The impressions care home staff make when taking the initial enquiry and all important ‘show around’ of the home are critical. Our secret shopping services can help you understand the key moments of truth, helping you to fully understand what makes them say ‘yes’ to your care home or find an alternative.
We can assess how long it takes someone to answer an enquiry, the greeting, rapport building, the asking of questions, how fees are discussed, the marketing materials used and the show around of facilities.
Charity fundraisers.
For charities, maintaining the trust of donors and ensuring that fundraising activities are conducted ethically is crucial. Our secret shopper services can play an instrumental role in evaluating these aspects.
They can assess whether fundraisers are adhering to ethical guidelines, ensuring that donors are not being misled or pressured into giving. They can also ensure that interactions are positive and aligned with your organisation's values.
Secret shopper feedback can help charities understand the effectiveness of their fundraising strategies, enabling them to optimise campaigns for better results.
Call centres
Since they’re the frontline of customer service for many organisations, the quality of interactions in this setting is vital. It can significantly influence levels of customer satisfaction and loyalty to your brand.
Our secret shoppers can evaluate interactions, focusing on factors such as responsiveness, how well problems are resolved, and the courtesy of agents. The insights gained from their reports can highlight areas where your staff may need additional training, such as in handling difficult customers or managing complex queries.
Regular secret shopper assessments allow call centres to benchmark their performance against industry standards, ensuring continuous improvement.
Education training facilities
Our secret shopper services can be used to ensure that your organisation meets the expectations of their students.
Secret shoppers can attend courses anonymously to evaluate the effectiveness of the teaching methods, the clarity of the course material, and the engagement of the instructors.
These services can also assess the availability and quality of student support services, including counselling, career advice, and administrative assistance.
By identifying and addressing shortcomings, you can enhance the reputation of your institution and attract more students.
Health resorts and Spas
Whether you run a health resort or luxury hotel, our secret shopper agency can help you maintain a high standard of customer satisfaction. They can evaluate the quality of facilities, treatments and services offered at health resorts, ensuring that they meet the advertised standards.
Secret shopper feedback can help health resorts and farms streamline operations, ensuring that services are delivered efficiently and effectively.
Local authorities
Local authorities are responsible for delivering a wide range of public services, from waste management to social services. Secret shopper services can provide valuable insights into the effectiveness and efficiency of these services.
Secret shoppers can evaluate how well local authorities deliver services to the public, identifying areas where improvements are needed. By identifying and addressing service delivery issues, you can enhance public trust and satisfaction with your services.
Trade suppliers
This sector often deals with repeat clients who rely on suppliers for timely and accurate deliveries of materials. Our mystery shoppers can assess whether your staff are knowledgeable about products, how they handle inquiries, and their ability to recommend appropriate solutions.
They can also evaluate the efficiency of the ordering and delivery processes. By identifying gaps in your service, you can make necessary adjustments to maintain strong relationships with your clients.
Restaurant food and drink
For the restaurant industry, mystery shoppers are indispensable in assessing the quality of food, drink, and overall customer service. They help restaurant owners and managers understand the dining experience from a customer’s perspective.
Our agency can evaluate factors such as the presentation and taste of food, the cleanliness of your establishment, and the attentiveness of your staff. They also monitor how special requests or complaints are handled, providing insights into staff training needs and operational weaknesses.
This feedback is vital for restaurants aiming to maintain high standards and positive customer reviews, which are essential in a competitive market. With our flexible and professional services, it’s much easier to drive your business forward.
Find out more about our secret shopper agency. Or don’t hesitate to contact our team today.