Social Media Mystery Shopping
Social Media Mystery Shopping is a method used to
evaluate and improve a company’s customer service and engagement on
social media platforms. This approach involves mystery shoppers
interacting with your social media channels, such as Facebook, Twitter,
Instagram, TikTok, Youtube and others to assess the quality and effectiveness of your
online customer interactions.
Mystery shoppers will:
- Engage with your social media
channels,
- Post comments
- Send messages
In order to evaluate:
- Response times
- Quality of replies
- Overall engagement.
The process will help you understand how you
handle customer interactions in real time, identif strengths and
weaknesses in your social media campaigns and discover areas where
additional staff training may be needed to enhance engagement.
For more information to see how Social Media Mystery Shopping can
improve service quality and help you to maintain a competitive edge, call us on 07447 942887 for a chat, or complete the form below for a no obligation quote.
We look forward to hearing from you!
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